Guide to Luxe Shopping in Paris

shopping in the epicenter of luxury — paris

It can be argued that the French invent­ed sophis­ti­ca­tion and the evi­dence is all around –from haute cou­ture fash­ion to haute cou­ture pas­tries. So if some high-end shop­ping is part of your plan, con­sid­er also vis­its to the fash­ion muse­ums and insti­tutes here in Paris — sure, it’s a look, don’t touch sit­u­a­tion but it per­haps you will find inspi­ra­tion in the echoes of French glam­our of the past. 

Dior

« A women’s per­fume tells more about her than her hand­writ­ing » — Chris­t­ian Dior

Rec­og­nized as fash­ion roy­al­ty across France and indeed ~the world~, Dior exem­pli­fies the epit­o­me of Parisian style: ele­gance, sen­su­al­i­ty and fem­i­nine sil­hou­ettes. Orig­i­nal­ly estab­lished by Chris­t­ian Dior in 1947 with his first line ‘Corolle’, the brand holds a killer lega­cy. Cre­ator of ‘The New Look’, Dior became known for A‑line shapes with floor length skirts, cir­cu­lat­ed through film icon Audrey Hep­burn. Fea­tur­ing tiny waists with fit­ted jack­ets, the Dior style suit­ed females long­ing for some glitz and glam­our post-war. Char­ac­ter­ized by clean lines and geo­met­ric forms with unique stitch­ing, only the most skilled cou­ture ate­liers can cre­ate authen­tic Dior pieces. 

Born in Nor­mandy, Chris­t­ian Dior under­stood the female body and how to dress her. He is known to have had a deep under­stand­ing between the women he dressed and the cre­ation of French Haute Cou­ture. « Women, with their intu­itive instinct, under­stood that I dreamed mot only of mak­ing them more beau­ti­ful, hap­pi­er too », he said.

Today, the Dior brand is noth­ing short of a dream. The rel­a­tive­ly new flag­ship store on Avenue Mon­taigne, orig­i­nal birth­place of the brand, offers a small par­adise with three gar­dens and gallery space as well as restau­rants’ Mon­sieur Dior and Pâtis­serie Dior. Oh, and not for­get­ting the array of ready-to-wear col­lec­tions, jew­el­ry and leather goods. The expan­sive 10,000 m² build­ing holds two spa­cious floors adjoined by an extrav­a­gant staircase. 

Maria Grazia Chi­uri – Dior’s Artis­tic Direc­tor – show­cas­es her designs for wom­enswear, while you can find Kim Jones’s range for Dior Homme close by. Else­where, Dior has also estab­lished prod­ucts in children’s wear, cos­met­ics and per­fumes. Regard­ed as a com­plete shop­ping expe­ri­ence, it’s an exclu­sive one too. We’d advise book­ing an appoint­ment pri­or if you’re plan­ning on purchasing.

ADDRESS: 326 Rue Saint-Hon­oré (1st arr.) / 261 Rue Saint-Hon­oré (1st arr.) / 24 Rue de Sèvres (7th arr.) / 30 Avenue Mon­taigne (8th arr.)

PRICE: €€€€

NUMBER: +33 1 57 96 19 47

Saint Laurent

« Fash­ions fade, style is eter­nal » - Yves Saint Laurent

One of the most cel­e­brat­ed fash­ion design­ers of all time, Yves Saint Lau­rent is Alger­ian born design­er who has rev­o­lu­tion­ized gen­der­less cloth­ing before we even knew it was a thing. His first role in fash­ion was at Chris­t­ian Dior where he quick­ly became cre­ative direc­tor after Dior’s sud­den death in 1957. Branch­ing off on his own to cre­ate Rive Gauche, the YSL name became known for state­ment suits with pow­er­ful func­tion-led fash­ion for women. Blur­ring the lines between what was con­sid­ered menswear and wom­enswear, the rev­o­lu­tion­ary ‘Le Smok­ing’ tuxe­do was a defin­ing moment for the YSL name. 

« A woman wear­ing a suit is any­thing but mas­cu­line, » said Saint Lau­rent. « A strict, clean cut accen­tu­ates her fem­i­nin­i­ty, her seduc­tive­ness, her ambiguity. »

Iron­i­cal­ly, there was a French law in place for­bid­ding women to wear trousers – that was only over­turned in 2013! The pub­lic out­rage to the sleek, feline Le Smok­ing suit only added fuel to the tremen­dous fire which keeps the brand alive. 

Hedi Sli­mane is the cur­rent cre­ative direc­tor, revamp­ing Saint Lau­rent with a lux­u­ri­ous par­ty-glam­our feel. Low cut evening dress­es and high leg slits are amongst bik­er jack­ets and boxy tai­lored jack­ets. Keep­ing with the orig­i­nal androg­y­nous, yet hel­la sexy feel across both men and wom­enswear. A rebel­lious nature remains with­in the fash­ion house, draw­ing inspi­ra­tion from the 70s and 80s rock­er era with added chic.

The flag­ship store neigh­bors Dior on Avenue Mon­taigne, draw­ing influ­ences from Saint Laurent’s love for French mod­ernism in its design. Epony­mous with the brand, the inte­ri­ors are min­i­mal­ist yet expen­sive with clean col­ors, mar­ble floor­ing and a futur­is­tic appeal. Expect way more than just fash­ion, the store sells loads of quirky brand­ed items such as speak­ers and vinyl records from vin­tage exhi­bi­tions, phone cas­es, lighters and even con­doms! The cool vin­tage feel is per­fect­ly paired with the head-turn­ing col­lec­tion of YSL hand­bags along the walls.

Edi­tors tip : you can’t leave Paris with­out vis­it­ing the Musée Yves Saint Lau­rent Paris for a walk through fash­ion his­to­ry and prob­a­bly the most beau­ti­ful­ly laid out col­lec­tion you’ve ever seen.

ADDRESS: 53 Avenue Mon­taigne (8th arr.) / 213 Rue Saint-Hon­oré (1st arr.) / 38 Rue du Faubourg Saint-Hon­oré (8th arr.) / 6 Place Saint-Sulpice (6th arr.) / 9 Rue de Grenelle (7th arr.)

PRICE: €€€€

NUMBER: +33 1 53 83 84 68

Louis Vuitton

« Nev­er for­get that what becomes time­less was once tru­ly new » — Nico­las Ghesquière, for­mer cre­ative direc­tor at LV.

On his arrival to Paris in 1837, Louis Vuit­ton would become part of the thriv­ing fash­ion scene which was yet to blos­som. At only 16 years old he began a career as a trunk-mas­ter. Start­ing off his own ven­ture into lug­gage, Vuitton’s tim­ing was impec­ca­ble as trans­porta­tion had just start­ed to expand with train jour­neys and hol­i­days becom­ing more fre­quent. A mas­ter of his craft, his trunks had flat bot­toms mak­ing them easy to stack on mov­ing trans­port – a first of its kind.

In 1896, 4 years after his death, his son, Georges Vuit­ton designed and launched the inter­lock­ing LV sym­bol. The inven­tive lock mar­ried togeth­er that from a trea­sure chest with a suit­case, a new design that was both prac­ti­cal and trendy. Unfor­tu­nate­ly, Louis Vuit­ton nev­er got to see it with his own eyes. 

Mov­ing on into the mid 20th cen­tu­ry, the Louis Vuit­ton name became known for lux­u­ri­ous, resis­tant and hard-wear­ing trav­el trunks. Used by the likes of Hol­ly­wood and super­mod­els of the era. The infa­mous mono­gram of checker­board called ‘Dami­er’ was print­ed across the lug­gage, still wide­ly used today. You’re tru­ly buy­ing a part of the brands his­to­ry when pur­chas­ing an item with the exclu­sive logo print. 

The orig­i­nal work­shop and fam­i­ly res­i­dence of Asnières, North­east of Paris, has been ren­o­vat­ed as a gallery space for vis­i­tors today. Here you can see immer­sive shows cel­e­brat­ing the his­to­ry of LV, as well as work­shops where Ate­liers still cre­ate a small selec­tion of leather goods and cus­tom orders.

In 2023 Phar­rell Williams became the men’s cre­ative direc­tor, replac­ing the much adorned Vir­gil Abloh who passed in 2021. Williams’ influ­ence spans across music, art, and film, respect­ed as a tru­ly inno­v­a­tive indi­vid­ual who is bring­ing a cul­tur­al influx to Louis Vuit­ton. Per­haps best known for his stand­out sin­gle ‘HAPPY’, Williams has been con­tin­u­al­ly serv­ing us colour­ful and imag­i­na­tive fash­ion looks.

A trip to Paris is not com­plete with­out too vis­it­ing a Louis Vuit­ton store. Its gold­en glam­our shines across the city, draw­ing in both tourists and natives alike. The deca­dent win­dow dis­plays grab atten­tion across the sea­sons. Inside you can find end­less rails of cloth­ing with fab­rics com­ing from Lake Como in Italy, as well as a range of Ital­ian leather goods and footwear. 

The flag­ship store is a sim­i­lar size to an apart­ment block with 4 sto­ries of lux­u­ri­ous bliss. Along­side the tra­di­tion­al items are ath­leisure gear, with brand­ed skip­ping ropes and ten­nis rack­et cov­ers. No extrav­a­gance is spared with addi­tion­al gallery space in this fusion between retail and museum. 

ADDRESS: 22 Avenue Mon­taigne (8th arr.) / 100 Avenue des Champs-Élysées (8th arr.) / Place Vendôme (1st arr.) / 170 Boule­vard Saint-Ger­main (6th arr.) / 40–48 Boule­vard Hauss­mann (9th arr.) / 24 Rue de Sèvres (7th arr.)

PRICE: €€€€

NUMBER: +33 977 40 40 77

Chanel

« Fash­ion has two pur­pos­es: com­fort and love. Beau­ty comes when fash­ion suc­ceeds. » - Coco Chanel

The fash­ion queen that is Coco Chanel, also known as Gabrielle, spent her child­hood in an orphan­age where she learned to sew. If you’re won­der­ing where ‘Coco’ came from, it was a nick­name she gained from work­ing as a singer in a café. The rea­son­ing lies in the songs she became known for: “Ko Ko Ri Ko » and « Qui qu’a vu Coco »,  the lat­ter trans­lat­ing to ‘who has seen Coco’. 

In 1910, Coco opened her first bou­tique, a hat store called Chanel Modes. A few years lat­er after its suc­cess, she delved into haute cou­ture with her new stores in Deauville and lat­er Biar­ritz. Her suc­cess sto­ry is sim­ple: cre­ate some­thing unique and dif­fer­ent. Apart from her fash­ion peers who made extrav­a­gant dress­es, Coco designed clas­sic styles with lighter and com­fort­able fab­rics for the mod­ern woman. 

Did you know you have Chanel to thank for the cre­ation of the Lit­tle Black Dress (LBD as we know it)? A sim­ple clas­sic fash­ion state­ment was, at the time, a rev­o­lu­tion­ary and dar­ing choice. Coco said « a woman can be over­dressed, but nev­er over ele­gant ». It acts as a min­i­mal­ist can­vas for any occa­sion: cock­tail par­ties, date night or busi­ness wear.

By 1921 she had launched her first per­fume, Chanel no.5, for­ev­er alter­ing the world of lux­u­ry scents. The icon­ic bot­tle and its devel­op­ment is a pio­neer and lives on over a cen­tu­ry lat­er. 

Sophis­ti­cat­ed, sim­ple, sub­tle – these are the words syn­ony­mous with the Chanel brand, most recog­nised for the sig­na­ture tweed jack­et and the padded hand­bags. Often, these out­fits were paired with over-the-top jew­ellery and acces­sories such as silk scarves and chunky pearls. 

Karl Lager­feld car­ried out Coco’s vision as cre­ative direc­tor for near­ly 40 years before he passed in 2019. What makes the brand spe­cial is that many of Coco’s visions are deemed just as pop­u­lar today – high­light­ing the beau­ty in the sim­plic­i­ty of fem­i­nin­i­ty. 

Rue Cam­bon is home to Chanel’s first mod­ern bou­tique. She owned the entire build­ing and lived on the sec­ond floor! Here you can find an impres­sive array of shoes includ­ing the high­ly pop­u­lar bal­le­ri­na pumps, as well as point­ed kit­ten heels with the clas­sic Chanel logo. Enjoy a glass of cham­pagne while a sales assis­tant picks out pieces based on your style and instruc­tions – if only we could live like this every day…

ADDRESS: 31 Rue Cam­bon (1st arr.) / 42 Avenue Mon­taigne (8th arr.) / 18 Place Vendôme (1st arr.) / 40 Boule­vard Hauss­mann (9th arr.)

PRICE: €€€€

NUMBER: +33 1 44 50 66 00

Givenchy

« The dress must fol­low the body of a woman, not the body fol­low­ing the shape of the dress. » – Hubert de Givenchy 

Found­ed in 1952, Hubert de Givenchy had pre­vi­ous­ly worked for big fash­ion names such as Chris­t­ian Dior and Elsa Schi­a­par­el­li before start­ing his own line. The start of his suc­cess came from his cre­ation of ‘sépara­bles’, with blous­es and light­weight skirts that could be inter­changed. In a cap­ti­vat­ing com­bi­na­tion of ele­gance, exper­tise and atten­tion to detail, Givenchy devel­oped into a fash­ion force through­out France and internationally. 

His clean and flu­id sil­hou­ettes enticed females, includ­ing Audrey Hep­burn who became Givenchy’s muse and the face of his brand. With archi­tec­tur­al designs and new mate­ri­als, Givenchy intro­duced the world to the lantern dress shape as well as the shirt dress — two items that remain pop­u­lar to this day. Hep­burn and Givenchy went on to rule influ­ence over the beau­ty and fash­ion industry. 

Of course, not for­get­ting the icon­ic col­lab­o­ra­tion that is ‘Break­fast At Tiffany’s’ in 1961, where Hep­burn wears a LBD made by Givenchy. « His are the only clothes in which I am myself. He is far more than a cou­turi­er. He is a cre­ator of per­son­al­i­ty, » said Audrey. In 1957 Givenchy cre­at­ed a per­fume for Audrey, ‘L’Interdit’, a smell that has ever since cap­ti­vat­ed a bold atti­tude and enhanced fem­i­nin­i­ty. It’s one of the most pop­u­lar per­fumes world wide to date.

Recent­ly in 2018, Givenchy had the plea­sure of design­ing Meghan Markle’s wed­ding dress. In Claire Waight Keller’s reign as cre­ative direc­tor, she designed a boat neck long sleeved sim­ple dress with a train; clas­si­cal­ly beautiful. 

Cur­rent cre­ative direc­tor, Matthew Williams has brought an edgi­er, sex­i­er look to Givenchy. The ruf­fles and pleats are still there, but with a mod­ern twist that appeals to a wider range of women. 

Givenchy’s shop­ping out­lets in Paris hold a mono­chro­mat­ic feel with graph­ic lines in a metal­lic palette and vol­canic grey rock, appeal­ing to a dark­er roman­tic desire. Look out for the Antig­o­na bag, which has been an it-girl acces­so­ry since its cre­ation by Ric­car­do Tis­ci in 2011. It’s avail­able in many dif­fer­ent col­ors, sizes and styles, so be sure to try a few on! 

ADDRESS: 36 Avenue Mon­taigne (8th arr.) / 28 Rue du Fauborg Saint-Hon­oré (8th arr.) / 56 Rue François ler (8th arr.)

PRICE: €€€€

NUMBER: +33 1 44 43 99 90

Jean Paul Gaultier 

« Fash­ion is about what you look like, which trans­lates to what you would like to be like » - Jean-Paul Gaultier

Paris-born, a young Jean Paul Gaulti­er would send his sketch­es to design­ers, jour­nal­ists and cre­ative mas­ter­minds before scor­ing a job as a sketch­er for Pierre Cardin. With no train­ing or pre­vi­ous expe­ri­ence, Gaulti­er worked his way up gain­ing skills to pro­duce his own line, found­ing his brand and first cat­walk in 1976. 

Known for his wild fash­ion state­ments and uncon­ven­tion­al looks, Gaulti­er was giv­en the nick name ‘l‘enfant ter­ri­ble’ thanks to his unpre­dictable choic­es.  Yet dar­ing and bold, Gaulti­er went on to pro­duce unique gen­der-bend­ing designs which would be leg­endary. Most notably? Men in skirts. Kilts became the new fash­ion state­ment and he set the punk tone to fol­low into the ‘80s. 

Else­where, women adopt­ed mas­cu­line attire, as well as embrac­ing more nudi­ty. You nev­er quite knew what was com­ing next at one of his showsthis was the mas­ter of his art. His style weird and won­der­ful, shocked the world both with hes­i­tance and intrigue. 

Remem­ber Madon­na with the cone boobs? Yep that was Gaulti­er. He designed her out­fits for the Blond Ambi­tion tour in 1990, « I was a fan of Madonna’s so I was pleased to col­lab­o­rate with her for that rea­son – not because it would be good for my career », he said.

His sig­na­ture ‘Clas­sique’ scent was released in 1992 in a bot­tle shaped like a corset­ed female fig­ure. It remains wide­ly used and icon­ic to this day. Short­ly fol­lowed by ‘Le Male’, fra­grance for him, reworked as a blue glass bodice.

Always a rebel at heart, Gaulti­er went on to be cre­ative direc­tor for Coca Cola, bring­ing diverse visions, as well as branch­ing out to children’s wear and dress­ing many a‑pop roy­al­ty such as Boy George, Lady Gaga and Rihan­na. Behind the scenes, Gaulti­er has worked more as a cos­tume design­er for TV and film, cre­at­ing looks for The Fifth Ele­ment, which ulti­mate­ly won him a place on the jury at Cannes Film Fes­ti­val in 2012.

Under the cur­rent direc­tion of Antoine Gagey, the Jean Paul Gaulti­er name tran­spires to lib­er­a­tion with­in gen­der and sex­u­al­i­ty, keep­ing true to its roots and worn by mod­els of all dif­fer­ent appear­ance. Hair­styles in a tar­tan pat­tern, sexy sailors for ‘Le Male’ scent and a mod­ernised look of cone corsets. Any­thing seems possible!

While there aren’t any Jean Paul Gaulti­er phys­i­cal stores in Paris, you’re sure to find his influ­ence all across the city as well as fash­ion shows.  His illus­tri­ous fash­ion atéli­er on Rue Saint Mar­tin is open to the pub­lic with exhi­bi­tions on occasions. 

ADDRESS: WORKSHOP: 325 Rue Saint-Mar­tin (3rd arr.)

BUY ONLINE

PRICE: €€€€

NUMBER: +33 3 25 73 03 80

Céline

« Women should have choic­es, and women should feel good in what they wear » - Phoebe Phi­lo, for­mer cre­ative direc­tor of Celine.

The min­i­mal­is­tic and effort­less­ly chic brand of Céline start­ed off as a children’s shoe shop in 1945, ‘le bot­ti­er pour enfants’. Céline Vip­i­ana, along with her hus­band, Richard Vip­i­ana, branched out into wom­enswear and leather goods going into the ‘60s. The Céline brand took a diverse approach to fash­ion by pro­duc­ing cou­ture sports­wear for the elite of Paris. 

Céline soon had stores around the globe from Hong Kong to Bev­er­ly Hills and catered to the more prac­ti­cal, work­ing women who desired chic style. The inter­lock­ing C logo that we are all well accus­tomed to was cre­at­ed in 1973, an homage to the Arc de Tri­om­phe with its smooth curve. 

Vapi­ana passed in 1997 which birthed a new chap­ter for Céline. Michael Kors in charge, the brand was cat­a­pult­ed fur­ther to the top of the pyra­mid next to lux­u­ry peers Louis Vuit­ton and Chris­t­ian Dior. 

A qui­et hum sur­round­ed Céline until 2010 when Phoebe Phi­lo was appoint­ed cre­ative direc­tor. Through mil­i­tary dun­ga­rees and box­i­er sil­hou­ettes, Phi­lo designed with every day style and com­fort in mind, rather than for sensuality.

It wasn’t until Hedi Sli­mane was appoint­ed cre­ative direc­tor in 2018 that Céline real­ly returned to its roots, tar­get­ing the bour­geois Parisi­ennes from the Left Bank. Be it all with a fresh Gen Z look and updat­ed logo, it remains to pro­vide the fash­ion world with pure sophistication. 

Recent­ly open­ing their fourth store in Paris, the flag­ship on Avenue de Mon­taigne is noth­ing short of a fash­ion­istas par­adise. Black and sil­ver accents shim­mer through the store, with wood seat­ing and sculp­tures giv­ing it a homey feel. Plen­ty of win­dows may just form a halo on that Ava Tri­om­phe bag you’ve been think­ing about. The sleek space is deca­dent with leather goods, jew­ellery, fra­grance and acces­sories, sit­ting apart from its ready-to-wear sis­ter over on Rue Duphot.

ADDRESS: 53 Avenue Mon­taigne (8th arr.) / 4 Rue Duphot (1st arr.) / 24 Rue François Ier (8th arr.) / 390 Rue Saint-Hon­oré (1st arr.) / 16 Rue de Grenelle (7th arr.)

PRICE: €€€€

NUMBER: +33 1 40 70 07 03

Hermès

« We don’t have a pol­i­cy of image, we have a pol­i­cy of prod­uct » — Jean-Louis Dumas, for­mer CEO of Hermès

Her­mès has a firm place in the French fash­ion hall of fame. Cre­ator of the most expen­sive and sort-after bag in the world — give applause for the Birkin, named after icon Jane Birkin. This elite brand holds a strong sense of desire with its prod­ucts. Women save up for years to pur­chase this sta­tus sym­bol. By own­ing a Birkin… let’s just say you can’t real­ly top it. 

A‑list celebri­ties and the mega-wealthy are the nor­mal cus­tomer for Her­mès, which makes it a pres­ti­gious name that every­one aspires to buy from. Unlike oth­er lux­u­ry brands, Her­mès also nev­er has sales or discounts. 

Thier­ry Her­mès found­ed the label in 1837. Ini­tial prod­ucts were based around eques­tri­an leather goods such as sad­dles for the afflu­ent own­ers of coach and hors­es across Europe. This is the rea­son­ing behind the dia­gram on the Her­mès logo. When Émile-Mau­rice (grand­son of Her­mès) took over the busi­ness, acces­sories such as jew­ellery and watch­es as well as bags start­ed being pro­duced. In 1925, the first cloth­ing item was released: a men’s golf jacket. 

Fam­i­ly owned for six gen­er­a­tions, it’s clear to see how Her­mès caters for the first-class ring lead­ers of the globe. Icon­ic pieces are items such as the Her­mès silk scarf, home­ware such as bed throws and cush­ions and the Kel­ly bag. Named after Grace Kel­ly in the 1950s, the bag was famous­ly titled after the Princess of Mona­co used it to hide from Paparazzi. That’s one way to publicize! 

Her­mès has the upper hand when it comes to pro­duc­ing high-qual­i­ty prod­ucts that will last a life­time. Still today, cre­ative direc­tor Pierre-Alex­is Dumas checks every sin­gle prod­uct before it leaves the work­shop. Crafts­man­ship is the essence of the brand and no detail goes a miss. 

The Paris flag­ship store on Rue de Faubourg offers the widest vari­ety of Birkin bags and the rest of the club. With neu­tral, warm tones, the shop is spa­cious and airy with plen­ty of space to dis­play the prod­ucts well. Along with this, you’ll find the high­ly sought-after san­dals, loafers and acces­sories galore. If you’re plan­ning to pur­chase and want a per­son­al­ized expe­ri­ence, make sure to book in advance. It can some­times be luck of the draw in store so always sign up online to avoid disappointment. 

ADDRESS: 24 Rue du Faubourg Saint-Hon­oré (8th arr.) / 42 Avenue George V (8th arr.) / 17 Rue de Sèvres (6th arr.)

PRICE: €€€€

NUMBER: +33 1 40 17 46 00

Lanvin

« I don’t like per­fec­tion – I think it’s dan­ger­ous. There is noth­ing after per­fec­tion. » – Alber Elbaz, for­mer cre­ative direc­tor of Lanvin.

Jeanne Lan­vin was 22 when she opened a lit­tle hat shop in 1889. Influ­enced by her daugh­ter, Mar­guerite, Jeanne went on to start a children’s cloth­ing line in 1908. What soon devel­oped on 16 Rue Bois­sy d’Anglas was a busy spot serv­ing female cloth­ing for all ages and filled with sophis­ti­cat­ed cou­ture. Stand-out items includ­ed full-length gowns and ball dress­es with a vin­tage feel, lat­er known as Robes de Style. The Lan­vin look puts the female body at the fore­front with cinched waists and mate­r­i­al that flat­ters curvature.

Upon fur­ther expan­sion into menswear, Lan­vin hosts an array of lux­u­ri­ous prod­ucts includ­ing the famous fra­grance ‘L’eau de Lan­vin’, the first uni­sex smell. As one of France’s old­est names in fash­ion, Lan­vin pro­vides a Renais­sance feel for its cus­tomers. Most of the brands suc­cess lies with evening and cock­tail dresses. 

Under the most recent cre­ative direc­tion of Bruno Sialel­li, under­stat­ed styles of clean tai­lor­ing, shirt-dress­es and a focus on every-day dress­ing was appar­ent. Lan­vin is cur­rent­ly going through a major rebrand, with a shift­ed focus to leather goods and an embrace of the rich her­itage ini­tial­ly instilled by Jeanne over a hun­dred years ago. 

Shop­ping at the orig­i­nal Lan­vin store in Paris is an inti­mate, calm­ing expe­ri­ence incor­po­rat­ing design ele­ments from the Japan­ese wabi sabi spir­it. Essen­tial­ly brin­ing a sim­ple and ground­ing nature, using round­ed shapes and raw mate­ri­als such as min­er­al bur­gundy stone on the floors. Fea­tures from Jeanne Lanvin’s office have remained intact such as the Printz trip­tych mir­ror. The ele­va­tor has had refur­bish­ments since the 1930s but remains with a gold­en twirls like the orig­i­nal design by Armand Albert Rateau. The star of the show is the fres­co dec­o­rat­ed on the walls with nat­ur­al scenes of birds and flow­ers. It is said that Jeanne’s lik­ing of flo­ral dec­o­ra­tion came from her daugh­ters name, with Mar­guerite trans­lat­ing to daisy.

Look­out for the Lan­vin Curb sneak­ers with mega chunky laces and funky designs. A street style edi­tion that will add some col­or to your every day outfits!

ADDRESS: 22 Rue du Faubourg Saint-Hon­oré (8th arr.)

PRICE: €€€€

NUMBER: +33 1 44 71 31 73

Chloé

« All I’ve ever want­ed was for Chloé to have a hap­py spir­it to make peo­ple hap­py » — Gaby Aghion, founder of Chloé

Rec­og­nized for its strik­ing feline prêt-à-porter (ready-to-wear) designs, Chloé was estab­lished in 1952 by Gaby Aghion. Egypt­ian born, Gaby cre­at­ed cloth­ing to make women feel good, encap­su­lat­ing a free-spir­it­ed atti­tude and bohemi­an look. She based the brand around the aura of her close friend, named Chloé.

The first Chloé fash­ion show took place in the world-renowned Café de Flo­re, Saint Ger­main in 1956. Cue a cap­sule col­lec­tion of soft, light-weight mate­ri­als with floaty skirts and flir­ty chemis­es. After hir­ing Karl Lager­feld as design­er in the ‘60s, Chloé gained its first female cre­ative direc­tor, Mar­tine Sit­bon. With the help of the hay-day ‘90s super­mod­els like Lin­da Envan­ge­lista, Clau­dia Schif­fer, Christy Turling­ton, Sit­bon pro­mot­ed Chloé’s image as a con­fi­dent woman who put a fem­i­nine touch to mas­cu­line wear. 

The Chloé girl has remained close to her roots over the years, with soft sil­hou­ettes and a roman­tic feel. Known for the high­ly pop­u­lar Padding­ton bag which held a casu­al­ly chic charm, as well as the Mar­cie bag, recog­nised by its satchel shape and con­trast stitching. 

Much like the cloth­ing it sells, the Chloé store is qui­et­ly mod­ern and beau­ti­ful­ly aes­thet­ic, built in an 18th cen­tu­ry man­sion. Soft gold pan­elling sur­rounds the space with the brand’s sig­na­ture rosy beige back­drop and dec­o­ra­tive ceil­ings. A true feast for the eyes! 

ADDRESS: 253 Rue Saint-Hon­oré (1st arr.) / 1 Boule­vard Hauss­mann (9th arr.) / 50 Avenue Mon­taigne (8th arr.) / 22 Rue de Sèvres (7th arr.)

PRICE: €€€€

NUMBER: +33 1 55 04 03 30

Christian Louboutin

« A woman can car­ry a bag, but it is the shoe that car­ries the woman » — Chris­t­ian Louboutin

We all know Louboutin for the icon­ic red-soled shoe, but where did the fash­ion empire begin its ven­ture? French-Egypt­ian design­er, Chris­t­ian Louboutin opened a footwear shop in Paris, 1992. By hand-craft­ing exclu­sive designs, his rep­u­ta­tion grew rapid­ly, attract­ing high-pro­file clients and the Parisian elite. 

The con­cept behind his shoes came from a vis­it to Africa where he read a sign advis­ing women not to wear stilet­tos as they would dam­age the wood­en floor. In true Louboutin style, he want­ed to break the rules and there­fore invent­ed his own pair of super high skin­ny heels. The red bot­toms was ini­tial­ly a spur-of-the-moment thought, tak­ing red nail pol­ish from his assis­tant and cov­er­ing the sole. An instant win with his crowd of cus­tomers, the clas­sic Louboutin shoe was born.

Red, trans­lat­ing to seduc­tion, allure, dan­ger and fan­ta­sy, act as the fun­da­men­tal prin­ci­ples for Louboutin. Through his shoes, he wish­es to make fan­tasies a real­i­ty. This spread to film, such as Sarah Jes­si­ca Park­er sport­ing them in Sex and the City, and they also often strut the red car­pet on the likes of Rihan­na, J Lo, Madon­na. You name a celeb, they prob­a­bly own a pair of Loubs.

It wasn’t until 2009 that Louboutin start­ed design­ing men’s footwear, when pop star Mika asked him to cre­ate some for his upcom­ing tour. His aim was to make every­one feel like they could con­quer any­thing, with a punky head-strong attitude. 

One step ahead of the game, 2022 Louboutin wel­comed a new chap­ter: Loubi­Fam­i­ly. The col­lec­tion pro­vides footwear for every­one includ­ing chil­dren and even dog acces­sories. Bark­ing mad? It’s called fashion. 

The brand is so icon­ic that its most-loved col­lec­tor, Amer­i­can nov­el­ist Danielle Steel, owns more than 6,000 pairs!

Rue Saint-Hon­oré is home to the flag­ship store, three won­der­ful­ly red floors filled with numer­ous designs on dis­play like the works of art they are. The whole feel resem­bles more of an art gallery. On entry you can see a card­board cut-out of Chris­t­ian Louboutin, hold­ing a paint roller. An irony that comes from his first con­cept to brush on the red nail pol­ish. The french design­er quite lit­er­al­ly paint­ed the fash­ion world red. For a more his­tor­i­cal inte­ri­or and cosier feel, head to Rue Jean-Jacques Rousseau, the ini­tial Louboutin workshop. 

ADDRESS: 400 Rue Saint-Hon­oré (1st arr.) / 19 Rue Jean-Jacques Rousseau (1st arr.) / 40 Boule­vard Hauss­mann (9th arr.)

PRICE: €€€€

NUMBER: +33 800 945 804

Jacquemus

« Jacque­mus is not about nightlife and club­bing, it’s more about fruit and veg­eta­bles and rolling in the grass » – Simon Porte Jacquemus

The sto­ry of Jacque­mus is one of firm­ly root­ed French her­itage and fam­i­ly val­ues. A new­er, more cur­rent brand, Jacque­mus has flour­ished in the last ten years to become one of the most suc­cess­ful design­ers in history.

Born in 1990, Provence in the South of France, Simon Porte Jacque­mus spent his child­hood in the coun­try­side. When he wasn’t explor­ing the beau­ty of nature, he was learn­ing to sew with his moth­er who was a seam­stress. It is her maid­en name that Simon named ‘Jacque­mus’ after.

Mov­ing to Paris and start­ing his own label at just 19, Simon is rec­og­nized as one of the most tal­ent­ed, youngest design­ers of our time. Also height­ened con­sid­er­ing he was ‘self-taught’ and has no fash­ion education.

He often draws inspi­ra­tion from nature in his flu­id designs, shown per­fect­ly in his SS20 col­lec­tion dur­ing the pan­dem­ic. Sur­round­ed by fields of laven­der near to his child­hood home, he cre­at­ed an unfor­get­table moment that act­ed as a breath of fresh air dur­ing chal­leng­ing times. Loose fit­ted shirts in pas­tel col­ors were paired with low waist­ed tai­lored trousers in del­i­cate flo­ral prints. He describes his designs as ‘naive, raw and smi­ley’, and we sec­ond that! 

Simon has always been infat­u­at­ed with women, how they dress, appear and car­ry them­selves. Incor­po­rat­ing this into his shows, he uses a vari­ety of mod­els — his grand­ma has even walked the Jacque­mus cat­walk numer­ous times!

A true trend­set­ter, when Jacque­mus released the ‘Le Chiq­ui­to’ bag, the world went into a fren­zy. The cute tiny fash­ion acces­so­ry (we can hard­ly call it a bag) is avail­able in tons of dif­fer­ent col­ors and mate­ri­als. Its ver­sa­tile design allows it to be worn across body or as a clutch. Just be aware, there’s only space for your lip­gloss and lin­er. And maybe your keys. On the oth­er extreme, there’s the dra­mat­i­cal­ly ginor­mous La Bom­ba hat, pop­u­larised by Emi­ly Rata­jkows­ki on vaca­tion, the state­ment and voice of Jacque­mus came to life.

Jacque­mus’ pow­er­ful social media pres­ence is what holds the atten­tion of a younger audi­ence, with quirky yet beau­ti­ful and engag­ing posts. Shop­ping in his stores have the same impact. The flag­ship on Avenue Mon­taigne sits in a 20th cen­tu­ry Art Deco build­ing with clean white inte­ri­ors. A calm ambi­ence wel­comes vis­i­tors, with unique entice­ments such as an over­sized pop­corn machine. 

« This is a dream come true for me, it’s very sym­bol­ic to be back Avenue Mon­taigne 11 years lat­er. First time I was there was when I showed my 3rd col­lec­tion dur­ing Vogue fash­ion night in front of every­one, back in 2011, » says Simon. 

ADDRESS: 58 Avenue Mon­taigne (8th arr.) / 69 Rue de Mon­ceau (8th arr.) / 40 Boule­vard Hauss­mann (9th arr.)

PRICE: €€€€

NUMBER: 01 86 47 83 72

Isabel Marant

« You shouldn’t want oth­ers to wear things that you won’t wear your­self » — Isabel Marant

Award win­ning Isabel Marant had a slow yet grad­ual rise with­in the lux­u­ry fash­ion world. Start­ing off design­ing pieces for her­self and friends, she soon real­ized the poten­tial for a busi­ness. In 1995 she opened her bou­tique in the trendy dis­trict of Le Marais in Paris, but it wasn’t until Marant designed the wedged sneak­er in 2010 that she real­ly blew up. A then sta­ple for Parisian street style, the sneak­er took the brand to new heights and now, she has 66 stores globally.

In 2021, 10 years lat­er, Marant designed an updat­ed ver­sion of the high-top shoe that ignit­ed her brand.

Born in 1967 to a Ger­man mod­el moth­er and French pho­tog­ra­ph­er father, Marant had a tomboy­ish nature as a child and a rebel­lious atti­tude against norms. Bohemi­an, casu­al and with a non­cha­lant style, Marant has always looked to her own fash­ion tastes when design­ing for her line.

Reg­u­lar­ly described as ‘Parisian cool-girl chic’, Marant’s col­lec­tions are time­less. With clas­sic straight jeans, the per­fect sum­mer blous­es, chunky knits and checked shack­ets, all embell­ished with an authen­tic Marant stamp. Hybrid tai­lor­ing com­bines casu­al wear with a high lev­el of crafts­man­ship for great mate­ri­als that can be worn through­out the sea­sons. 

Isabel Marant now hosts a num­ber of bou­tiques across Paris, with the newest store in the Saint-Ger­main-Des-Prés area. Expect a mod­ern and ele­gant feel in its design, based in a tra­di­tion­al Parisian build­ing with clean inte­ri­or and over­sized fluffy sofas. Every­one needs a lit­tle pit stop mid shop! Keep your eyes peeled for their splen­did array of bags, in par­tic­u­lar the Oskan Moon, a mid sized curved design in a smooth leather. A stud­ded style essen­tial to pair with a more ‘chilled out’ look. 

ADDRESS: 59 Rue de Seine (6th arr.) / 1 Rue Jacob (6th arr.) / 354 Rue Saint-Hon­oré (1st arr.) / 16 Rue de Charonne (11th arr.)

PRICE: €€€€

NUMBER: 01 43 26 04 12

Balmain

« Good fash­ion is evo­lu­tion, not rev­o­lu­tion » – Pierre Balmain

Pierre Bal­main grew up han­dling fab­rics as a result of his fathers drap­ery busi­ness. While his cre­ative intu­ition led him to study to be an archi­tect, this was short-lived and his atten­tion swiv­elled to fash­ion design. In 1934, when Bal­main was 20, he was offered a job at British design­er Edward Molyneux’s stu­dio. This is where he and Chris­t­ian Dior became great friends. 

It was on Rue François, Paris, in 1945 that Bal­main opened his first bou­tique. Rec­og­nized by elegant pill­box hats and long bell-shaped skirts that came with nipped-in waists, the house of Bal­main ini­tial­ly held sim­i­lar­i­ties with his fash­ion ally, Dior’s ‘new look’. With rave reviews on the col­lec­tions wear­a­bil­i­ty and qual­i­ty of fab­rics, Bal­main quick­ly became an influ­en­tial powerhouse. 

It was then that his own defin­i­tive taste shined through. His ‘Jolie Madame’ style, char­ac­terised by struc­tured cuts and strong shoul­ders, caught all the atten­tion of glam­orous 1950s celebri­ties such as Brigitte Bar­dot, Liz Tay­lor and Sophia Loren. An aspect still very much appar­ent in the brands DNA today, suit­ing a pow­er­ful woman who leads by exam­ple and makes her own mon­ey, a real boss. Specif­i­cal­ly, the icon­ic Bal­main tai­lored jack­et, revived in the noughties into a dou­ble-breast­ed blazer.

Hav­ing been trained as an archi­tect, Bal­main view design­ing fash­ion in a unique way to his peers at the time. Uti­liz­ing geom­e­try, sym­me­try and inno­va­tion, Bal­main cre­at­ed struc­tur­al art­work, stat­ing « dress­mak­ing is the archi­tec­ture of movement ». 

Glitz and glam defines the brand today, hav­ing been under the rule of var­i­ous direc­tors. Most well-known is Olivi­er Rouste­ing, going 11 years strong, who works tra­di­tion­al ele­ments of Pierre’s vision into cra­zier post-mod­ern ele­ments. More casu­al cou­ture dress­ing and street wear are con­trast­ed against the eccen­tric sophistication. 

Shop­ping head­quar­ters in Paris are locat­ed on Rue Saint-Hon­oré, a short dis­tance from the orig­i­nal Bal­main store. Here, archi­tec­ture meets fash­ion, with a sym­pho­ny of angled light fix­tures, tall dec­o­ra­tive ceil­ings and an array of items which all bounce off mir­rored walls and cab­i­nets. The 300 m² space boasts a grand chan­de­lier, cabo­chon tiles and an inte­ri­or gar­den, all in the style of a lux­u­ri­ous Parisian apartment. 

Look out for items with the mono­gram logo soft­ly embell­ished such as the mul­ti-way silk scarf top, new soft clutch or pleat­ed long skirt, all avail­able in marine blue or firey red.

ADDRESS: 44 Rue François Ier (8th arr.) / 374 Rue Saint-Hon­oré (1st arr.)

PRICE: €€€€

NUMBER: +33 1 47 20 57 58

Mugler

« Fash­ion is a movie. Every morn­ing when you get dressed, you direct your­self » – Thier­ry Mugler

Chal­leng­ing fash­ion norms is what Mugler does best. Robot­ic, mechan­i­cal space suit but sexy? Tick. Greek God inspired robes with a Star-Wars­esque feel? Tick. Mer­maid meets avant-garde Vic­to­ria Secret Angel? Tick. Noth­ing is too big for Mugler. Has it always been that way?

Stras­bourg-born Man­fred Thier­ry Mugler moved to Paris in 1972 to work free­lance for a num­ber of design­ers. His first col­lec­tion ‘Café de Paris’ was show­cased the fol­low­ing year, draw­ing inspi­ra­tion from urban scenes, street wise extravagance. 

Place des Vic­toires wel­comed Mugler’s first bou­tique, and this was just the begin­ning of his influ­ence across film, the­atre, music and art. The ‘But­ter­fly dress’ worn for the 1997 run­way show ‘Les Insectes’ is unique­ly his­tor­i­cal and exem­pli­fies his cre­ative artistry. 

Viewed as spec­ta­cles rather than sim­ple cat­walks, Mugler shows were a col­lab­o­ra­tion of art and design, por­tray­ing also diver­si­fied mod­els of all ages and sex­es. Always with a won­der­ful­ly bizarre theme, he cham­pi­oned quirky shapes and rare silhouettes. 

2009 saw Thier­ry retire from the label, but cel­e­brat­ed the birth of Mugler beau­ty. « Fash­ion is beau­ti­ful, 3‑D art on a human being. But it was­n’t enough, which is why I always went on to cre­ate in oth­er ways. For me, it isn’t the right tool any­more. But per­fume still inter­ests me » he said. The infa­mous ‘Angel’ scent first appeared in 1992, adapt­ed as we now know it as ‘Alien’, a per­fume which con­tin­ues to have great success. 

Sen­su­al designs that cap­ture allure in the female body now pre­sides at Mugler, with nudi­ty becom­ing the focal point. Mesh cut-outs, latex, dia­mond embell­ished body­suits are Mugler’s cur­rent roots. Bel­la Hadid can be viewed as the face of the brand, giv­ing black cat feline ener­gy. Under Casey Cadwallader’s cre­ative direc­tion, the viral black mesh-pan­elled jump­suit became the new uni­form for influ­encers and celebri­ties such as Dua Lipa, Bey­on­cé and Miles Cyrus. 

Ear­li­er this year in May 2023, Mugler joined unlike­ly forces with H&M, a col­lec­tion defined by  play­ful and bold pieces and pre­cise tai­lor­ing. Cur­rent­ly, Mugler has none of its own bou­tiques in Paris, sell­ing phys­i­cal­ly through oth­er outlets. 

ADDRESS:

GALERIES LAFAYETTE 40 Bd Hauss­mann (9th arr.) / 60 Av. des Champs-Élysées (8th arr.)

TOM GREYHOUND 19 Rue de Sain­tonge (3rd arr.)

PRICE: €€€€

NUMBER: 01 279 774 240

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