Underground French Brands to Watch

Independent boutiques have grown in popularity over the last couple of years. The pandemic allowed everyone to shift gears, resort back to their roots and bring the focus back to what is just around the corner. Social media means we can shop from a brand on the other side of the world, but the allure of shopping small and local comes with heritage, intricate craftsmanship and lots of love and care. We’ve created a list of less-known brands that you might just want to keep a secret from your friends. What’s the good in something if everyone else has it?

PHI 1.618

Eco-respon­si­ble leather goods brand PHI 1.618 is based around the gold­en ratio. The fig­ure sym­bol­izes the divine pro­por­tion which is preva­lent in the crafts­man­ship of these bags. Work­ing cir­cu­lar­ly in France only, there’s full trans­paren­cy between the Mai­son and cus­tomer. Both the mod­els and the crafts­men are French, and the mate­ri­als are excess from big­ger fash­ion houses.

Unique in their design, the bags come in a vari­ety of styles, sure to make you stand out from the crowd. In a vibrant orange, clas­sic chest­nut, marine blue, you can find trendy round shapes, or a clas­sic shop­per tote. The cir­cu­lar ‘Sac Phi­lo’ has a con­ve­nient han­dle on the side of the bag, dis­guised as a logo. A fab­u­lous meet­ing of func­tion and fash­ion. Small­er cross body bags are also avail­able in a soft leather grain. As well as bags, you can match with leather belts, tied in a quirky knot style. 

ADDRESS: 93 Rue du Bac (7th arr.)

PRICE: €€€

INSTAGRAM: @phi.618_paris

WEBSITE

Katia Sanchez

Queen of joy­ful sweaters, Katia Sanchez cre­ates life-long friends in her gar­ments. Made with a whole lot of love near Venice, the col­or­ful and funky jumpers are for women of all ages and all sizes. Inspired by a trip to India, a mag­nif­i­cent place full with colour and flavour, Katia embarked on a quest to cre­ate respon­si­ble mohair sweaters. More than just a well-made sweater, Katia Sanchez designs less but bet­ter, and pro­pos­es to trea­sure beau­ti­ful things instead of con­stant­ly renew them. 

ADDRESS: 12 Rue Philippe de Girard (10th arr.)

PRICE: €€

INSTAGRAM: @katiasanchezparis

WEBSITE

Sainte Isaure

Found­ed in 2016, Ingrid Mon­ti cre­at­ed leather goods brand based on her love for the arts. Inspired by dance, each of the bags she cre­ates have move­ment in mind. Whether it’s the small­er, func­tion­al design of the ‘Carmin’, or the daz­zling beau­ty of the dis­co ball-esque ‘Renée 3D’. Ingrid lives by the rule that ‘gold is the new black’. 

The hyper fem­i­nine designs are pro­duced in Spain by tra­di­tion­al crafts­man­ship, and the leather itself is up-cycled and high-qual­i­ty from Italy. What’s not to love? Avail­able in super fun colours that are sure to get your body pump­ing, Sainte Isaure hold pop ups every few months in Paris, keep tabs on their insta­gram for the details!

ADDRESS: Pop-up shops

PRICE: €€

INSTAGRAM: @sainteisaure

WEBSITE

Chatelles Paris

If Cin­derel­la were real, she’d be wear­ing Chatelles slip­pers to balls. These cute bal­let pumps, loafers, kit­ten heels and mules come in an array of col­ors and styles. 

Beau­ti­ful­ly blue in design, the Chatelles store on Rue du Bac is dec­o­rat­ed with flow­ers, chang­ing depend­ing on the sea­son. A true fairy tale expe­ri­ence, the store is home to per­fect­ly poised shoes across glossy walls and podi­ums. You can also cus­tomise the shoes with bows, jew­els and fluffy bob­bles. Looks like a per­fect fit!

ADDRESS: 94 Rue du Bac (7th arr.) / 91 Rue de Cour­celles (17th arr.)

PRICE: €€

INSTAGRAM: @chatelles_slippers

WEBSITE

THYRS

French sus­tain­able leather goods brand THYRS, live to cre­ate col­or for a vibrant life. The unique and mega trendy satchel style, icon­ic with the brand, comes with loads of pock­et space for every­day activ­i­ties. Whether it’s drop­ping the kids off, going to work or even a ses­sion at the gym, these uni­sex bags have got you cov­ered. The trade­mark design comes in a wide range of sizes and col­ors, as well as being eco-friend­ly with care­ful­ly cho­sen mate­ri­als and sourced in close proximity. 

Avail­able at La Caserne as well as their own web­site, you’ll also find many oth­er sus­tain­able good­ies in the large con­cept store. 

ADDRESS: 12 Rue Philippe de Girard (10th arr.)

PRICE: €€

INSTAGRAM: @thyrsparis

WEBSITE

Yuni Yunan

Asian her­itage is the foun­da­tion of Yuni Yunan, who pro­duces and sells respon­si­ble leather goods. Lit­er­al­ly trans­lat­ed to ‘here and there’ in Lao, the brand acts as a port­hole to the beau­ty of Asia. Com­bin­ing the cul­ture of Asia with the tra­di­tion and crafts­man­ship of France pro­duces a har­mo­nious blend. 

Find the inno­v­a­tive ‘Balu­chon’ bag with a tie top and buck­et shape, or look for the best-sell­ing ‘Obi’ bag with chain strap. All in won­der­ful­ly wear­able col­ors of pas­tels and neu­trals. Yuni Yunan often has stands at Print­emps, as well as at La Caserne in Paris. 

ADDRESS:12 Rue Philippe de Girard (10th arr.) / 64 Bd Hauss­mann (9th arr.)

PRICE: €€

INSTAGRAM: @yuniyunanparis

WEBSITE

Faubourg 54

Bring­ing a taste of Italy to Paris, Faubourg 54 hosts a col­lec­tion of art­sy t‑shirts, sweaters, acces­sories and more. Adding a lit­tle edge to the clas­sic Parisi­enne chic, Faubourg 54 adds embroi­dered slo­gans onto their vibrant items read­ing ‘tut­to va bene’, ‘l’amour, la vie, l’aventure’, ‘la dolce vita’, to name a few. 

A vin­tage inte­ri­or with wood­en floors, pas­tel col­ors and tiled walls, the store on Avenue Tru­daine is clas­si­cal­ly Ital­ian and also includes a lit­tle espres­so bar. A quick hit of caf­feine while you shop – smart idea. Mam­ma mia, we want more. 

ADDRESS: 33 Avenue Tru­daine (9th arr.)

PRICE:

INSTAGRAM: @faubourg54

WEBSITE

Alice Watier

The joy­ful designs or Alice Wati­er are noth­ing short than a ray of sun­shine. A full rain­bow can be found in the dynam­ic brand that cre­ates made-to-order bags. This clever design means no mate­ri­als or prod­ucts are wast­ed, a very effi­cient and eco method. As well as this, cus­tomers can get exact­ly what they envi­sion, avoid­ing dis­ap­point­ment all round! 

Choose from weaved bas­kets for sum­mer in the ‘Ana Cabana’ or how about ‘Sac seau Ana’, a cute buck­et bag where you can choose to mis­match inte­ri­or to exte­ri­or col­ors. Card hold­ers, clutch­es and even cus­tomiz­able fur­ni­ture – you can find all the play­ful good­ies at Alice Wati­er. Avail­able to order at La Caserne.

ADDRESS: 12 Rue Philippe de Girard (10th arr.)

PRICE: €€€

INSTAGRAM: @alicewatier

WEBSITE

Ann-So

The cool geo­met­ric designs of Ann-So are made to sur­vive the dai­ly trav­els of life. Ful­ly designed and made in Paris, the veg­etable tanned leathers are picked in Italy due to their strong nature and resis­tance to the elements.

In sleek black with pops of elec­tri­fy­ing yel­lows and pinks, the durable bags are sim­ple, draw­ing inspi­ra­tion from archi­tec­ture. Dis­cov­er the col­lec­tion at La Caserne Paris.

ADDRESS: 12 Rue Philippe de Girard (10th arr.)

PRICE: €€

INSTAGRAM: @annso_paris

WEBSITE

Atelier Farny

The cosy bags that are Ate­lier Farny are more than just an acces­so­ry, they’re the whole out­fit. Pouchy in design with a gath­ered open­ing, the large range are respon­si­bly hand made in Paris. Each piece enhanced by an ele­gant imprint or gold­en jew­ellery, high qual­i­ty leathers are sourced from big­ger fash­ion hous­es to ensure lux­u­ry that’s less harm­ful to the plan­et. Ate­lier Farny are also releas­ing new can­vas bags mixed with faux leather in a neu­tral palette. 

ADDRESS:12 Rue Philippe de Girard (10th arr.)

PRICE: €€€

INSTAGRAM: @ate­lier­farny

WEBSITE

Louizon

Call­ing all gyp­sy souls and boho addicts, Louizon designs floaty caf­tans, soft cot­ton max­is and light wide-legged trousers. Sport­ing the total hip­py vibe, the cloth­ing is cre­at­ed with embroi­dered flow­ers and cro­chet shapes, ful­ly embrac­ing the ‘70s spir­it! Yoni and Jes­si­ca Seror found­ed the brand in 2015, inspired by trav­el and their love for folk and indie music. Art-nou­veau graph­ics are appar­ent, as well as impor­tant ‘lit­tle’ things like buck­les, braids, buttons. 

Head to their show­room to check out the stars of the show, long imprint­ed dress­es that can be worn through­out the day and into the evening. 

ADDRESS: 15 Rue Pale­stro (2nd arr.)

PRICE: €€

INSTAGRAM: @louizon_paris

WEBSITE

Bag Affair

Sourc­ing bags for the busy busi­ness women of Paris and indeed the world, Bag Affair cre­ate 100% veg­an prod­ucts that are com­postable. Using cork and French linen, the bags are eco-friend­ly, while also look­ing cute – awe­some. Gen­er­al­ly larg­er in size to store a lap­top, lunch and make­up, think of Bag Affair as trendy brief­cas­es for styl­ish ladies. 

ADDRESS: 12 Rue Philippe de Girard (10th arr.)

PRICE: €€

INSTAGRAM: @bagaffair_france

WEBSITE

Caire

Inno­v­a­tive bag and lug­gage brand Caire cre­ate prac­ti­cal items that are time­less­ly trendy. With a range of prod­ucts from phone hold­ers to large shop­pers, Caire offers show stop­ping ele­gance that’s sure to turn heads. Sim­i­lar to its pho­net­ic sis­ter ‘care’, the brand uses eco mate­ri­als with non-ani­mal alter­na­tive leathers, nur­tur­ing the fash­ion indus­try in order to thrive and sus­tain.  

ADDRESS: 12 Rue Philippe de Girard (10th arr.) /  4 rue Papil­lon (10th arr.) / 10 Pas­sage Thiéré (11th arr.) / 9 rue Française (2nd arr.)

PRICE: €€

INSTAGRAM: @caire_officiel

WEBSITE

Lenny B. Paris

#lenny­b­girls are equipped with a cool-girl-chic, effort­less­ly put-togeth­er out­fits that remain styl­ish through­out the sea­sons. Made in France, all designs are sketched and cre­at­ed in their ate­lier, with care­ful crafts­man­ship and atten­tion to detail. The bou­tique is sim­ple and mod­ern, much sim­i­lar to the stock it keeps, with chunky knits, satin shirts and floaty skirts. The con­cept of Lenny B is that the items can be seam­less­ly mixed and matched, to get ulti­mate vari­ety and wear. 

ADDRESS: 129 Rue de la Pompe (16th arr.)

PRICE: €€

INSTAGRAM: @lennybparis

WEBSITE

Lironie

Unique­ly strik­ing, the bags of Lironie present a French savoir-faire com­bined with a punchy Mex­i­can atti­tude. Cham­pi­oning indi­vid­u­al­i­ty, Lironie is a whol­ly inclu­sive brand and cre­ate for the dar­ing and bold. Quirky details are what makes these bags mag­i­cal, such as the orig­i­nal peg brooch design to open and close. Each col­lec­tion con­sid­ers the envi­ron­ment with­out com­pro­mis­ing cre­ativ­i­ty, all with a sense of humour and wit that tran­spires through the bags. 

ADDRESS: 12 Rue Philippe de Girard (10th arr.)

PRICE: €€€

INSTAGRAM: @lironie.official

WEBSITE

LAJU

Cre­at­ed by Jus­tine Bossard in 2018, LAJU was found­ed to take a stance against the abun­dance of waste appar­ent at high-end fash­ion work­shops. Pre­vi­ous­ly work­ing for big names her­self, Jus­tine formed LAJU using leather scraps for a respon­si­ble future. The uni­sex brand is min­i­mal­ist with clean sil­hou­ettes for bags that suit any­one and every­one. Pre­mi­um mate­ri­als are sourced and bags are made 100% in France, keep­ing the sup­ply chain small. Choose from a range of smooth, soft-grained prod­ucts in con­tem­po­rary shapes that won’t go out of style. 

ADDRESS: 12 Rue Philippe de Girard (10th arr.)

PRICE: €€

INSTAGRAM: @lajuparis

WEBSITE

Maison Peaux Neuves 

Sus­tain­ably sourced mate­ri­als make up the exquis­ite Peaux Neuves designs. Aside from wine, it turns out raisins can also be used to cre­ate beau­ti­ful bags too. Grape leather goods offer an eth­i­cal alter­na­tive to ani­mal leather, pay­ing homage to France’s wine-grow­ing cul­ture. With as lit­tle impact as pos­si­ble, Peaux Neuves design sim­ple bags with a chic aes­thet­ic that’s wear­able 365 days of the year. Next time you’re con­sid­er­ing a bot­tle of vino, opt for the life­long friend in a Peaux Neuves bag instead. 

ADDRESS: 12 Rue Philippe de Girard (10th arr.)

PRICE: €€

INSTAGRAM: @maisonpeauxneuves

WEBSITE

17H10

Shoul­der pads, state­ment suits, tai­lored trousers and sexy tees. Pow­er dress­ing is the 17H10 brand, designed for eth­i­cal work­wear that makes you feel con­fi­dent. Avail­able in sizes 34 to 48, the brand is com­mit­ted to cre­at­ing for all women, using nat­ur­al and recy­cled mate­ri­als.  Enhanc­ing beau­ty both inside and out, 17H10 also oper­ate a tai­lor-made ser­vice to cater for all silhouettes. 

The bou­tiques have a vin­tage feel with a cosi­ness, and plen­ty of friend­ly assis­tants to mea­sure you for your per­fect fit­ting suit. 17H10 addi­tion­al­ly offer per­son­al­ized advice on col­orime­try and mor­phol­o­gy to see what suits you best. 

ADDRESS: 36 rue de Sévi­gné (3rd arr.) / 12 rue du Cherche-Midi (6th arr.) / 28 rue des Batig­nolles (17th arr.)

PRICE: €€

INSTAGRAM: @17h10.paris

WEBSITE

Domestique

Cre­at­ed by Simon Dela­cour, the Domes­tique style is vibrant and pas­sion­ate, incor­po­rat­ing bags into every­day activ­i­ties. Unique designs come in the styles of mini box-like crates, as well as leather shop­pers that look like paper bags. Every day is mar­ket day with Domes­tique – you’ll always want to fill your bag with colour­ful good­ies. This is the charm of the brand, who pro­duce chem­i­cal-free nat­ur­al leather with a unique mate­r­i­al that soft­ens with the con­tact of your own skin. 

Made in Paris at their ate­lier, respect­ing the plan­et is at the heart of Domes­tique, always made-to-order to reduce waste. Domes­tique will have you crav­ing fresh­ly squeezed orange juice with­out reason. 

ADDRESS: 12 Rue Philippe de Girard (10th arr.)

PRICE: €€€

INSTAGRAM: @domestique

WEBSITE

Idano

Born in 2014, Idano is a no-non­sense ready-to-wear cloth­ing brand which aims to make qual­i­ty afford­able for all. Fem­i­nine sil­hou­ettes and live­ly prints are at the core of Idano. Reduc­ing the amount of third-par­ties in the cre­ation process, they work with a ver­ti­cal man­u­fac­tur­ing method that allows for an eth­i­cal, quick­er trend turn around. Buy­ing Idano items is a per­son­al expe­ri­ence, designed to bring fun and joy to both your wardrobe and life. 

Keep your eyes peeled for pop-ups in Printemps.

ADDRESS: Pop-up shops

PRICE: €€

INSTAGRAM: @idanoparis

WEBSITE

Natalys

Call­ing all soon-to-be mamas and those with chil­dren to Natalys. Offer­ing the most adorable baby fits with that chic Parisi­enne charm, friends will be ooing and awing all day long. They’ve got the mom’s cov­ered too with gor­geous preg­nan­cy fits that match nice­ly with baby. 

Warm, flow­ery and com­fy styles, and floaty dress­es to accen­tu­ate preg­nan­cy curves while cot­ton dun­ga­rees can hold bump comfi­ly in place. As well as this, shop for acces­sories of high chairs, chang­ing bags and blan­kets, bibs and more. Found­ed in 1953, find Natalys items in con­cept store ‘Natalys and Friends’ on Rue Saint-Denis. 

ADDRESS: 1 Rue Saint-Denis (1st arr.)

PRICE: €€

INSTAGRAM: @natalys_paris

WEBSITE

Le Petit Dakarois 

A dynam­ic fusion of cul­ture from Africa and art-deco mod­ernism from France, Le Petit Dakarois hand-makes pat­terned bomber jack­ets, sweaters as well as inte­ri­ors such as cush­ions. Friends Nil Yahiaoui and Yoann Aboulka­s­si­mi fell in love with Séné­gal and its local tra­di­tions, draw­ing inspi­ra­tion for their cloth­ing brand which they formed in 2019. 

Tra­di­tion­al designs from Dakar are evi­dent in the hyper-col­or­ful flo­ral shapes and geo­met­ric lines while Parisian style comes through in the fit and struc­ture. A brand that con­sis­tent­ly gives back, Le Petit Dakarois have many ongo­ing char­i­ty projects with the vil­lages around Dakar, giv­ing meals and form­ing close rela­tion­ships. You’re bound to feel the love of Africa with Le Petit Dakarois.

ADDRESS: 12 Rue Philippe de Girard (10th arr.)

PRICE: €€

INSTAGRAM: @lepetitdakarois

WEBSITE

Carlos-Carlos Paris

Vin­tage-lov­ing house of ‘60s inspired dress­es, Car­los-Car­los was found­ed by Scar­lett Claver­ie-Bulte. Cre­at­ing just dress­es, Claver­ie-Bulte believes that it is a sta­ple piece in a fem­i­nine wardrobe that can cause dra­ma and exude asser­tion. The cut and mate­r­i­al are intrin­sic to the Car­los-Car­los brand, using warm and lumi­nous col­ors to flat­ter all skin tones. Trans­par­ent in nature, the brand work with upcy­cled mate­ri­als in a zero-waste production.

« If the soul of Car­los-Car­los was for a moment, it would be dawn, a (strong) cof­fee in one hand, a crois­sant in the oth­er.» Let’s start liv­ing life to the full embrac­ing our inner Twiggy.

ADDRESS: 18 rue Hen­ry Mon­nier (9th arr.)

PRICE: €€€

INSTAGRAM: @carloscarlosparis

WEBSITE

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