Guide to Shopping the French Boutiques in Paris

Noth­ing says girly sum­mer dress­es quite like Rou­je, with their time­less pol­ka dot and flo­ral prints. An open invi­ta­tion to gar­den par­ties all year round, Rou­je embraces that fem­i­nine feel good fac­tor and cham­pi­ons every kind of woman. Jeanne Damas, known for her strik­ing allure, cre­at­ed the brand in 2016. The vision is a more shab­by-chic one, it’s about liv­ing life to the full and wear­ing cloth­ing that com­pli­ments that. 

« Life in Rou­je means apply­ing lip­stick with your fin­gers, hitch­ing up your skirt to bronze your legs in the sun­shine or wear­ing a dress to cycle in, » Damas says. An envi­ron­men­tal­ist her­self, she aims to used up-cycled and sus­tain­able mate­ri­als, cre­at­ing a vin­tage yet mod­ern col­lec­tion with a whole lot of fun.